Why Sponsor?

SPONSORSHIP packages are all fully customised based on commitment levels. We have  opportunities for individual class sponsorships (which will still give you the opportunity to present to the winner of your class and are perfect for something such as a class presented in honour of or in memory of a special person or even a special horse!) We also have a range of corporate opportunities which give you the chance to invite guests for a day in the countryside and introduce them to the Horse Trials lifestyle.

A few of the Sponsorship ‘perks’ available may include:

  • Preferred/forward parking
  • Copy of the event programme
  • The opportunity to present in the ring to the winner of your class, have your photo taken making the presentation and a print of your photo
  • Access to the VIP Marquee throughout the event
  • Complimentary tea, coffee and shortbread throughout the day
  • Access to a dedicated pay bar in the Sponsors Marquee
  • Lunch for you and your guests
  • Dedicated ring-side seating at the main arena
  • Invitations to the Competitor/Owner/Sponsor reception

Why Sponsor?

Brand Awareness
Blair’s television reach of up to 29m viewers and spectator footfall in excess of 45,000 present a compelling opportunity to put your business in front of a large and discerning audience. As a partner of Blair Castle International Horse Trials, your brand can be regularly displayed in front of our broadcast and on-site audiences.

Print, Outdoor & Online Advertising
Blair has flexible packages available to promote your business in print, through outdoor media and online. Our event programme, big screens, outdoor sites and online banners & buttons all deliver brand impact across the entire event.

Experiential Marketing
Eventing offers lengthy dwell time in which to talk to customers and prospects. It’s a phenomenon of the sport that many consumers spend as much time browsing displays and retail outlets as watching the sport itself.

Space for product displays, launches and sales events, product sampling and trial, or roving customer research are all available. In addition, we can work with you on bespoke experiential campaigns to engage consumers and activate spend.

Media Partnerships
Blair annually receives plenty of coverage in national, regional and local media, and we actively pursue opportunities to increase broad customer interest in the Trials. We are well versed in creating media partnerships across different channels to help our sponsors achieve traction for their sponsorship. Media owners are hungry for quality content that retains reader interest, and this alone provides opportunities for sponsors to piggy-back that interest for data capture, branding, search engine optimization and so on.

Direct Mail
Blair’s AB1 audience is highly receptive to information both about the Event and its partners. We can work with you to develop solutions to put you in front of this market.

Blair’s website is a key destination for visitors to the Event. Through ticketing solutions that retrieve customer data to news stories to engage consumers in the road to Blair, multiple opportunities exist to present your brand to Blair’s customers, online and in-person. In an era where social media relays the news faster than many news organizations, the web is a key place to partner with brands that want to speak to their consumers.

Premium Hospitality
Eventing’s great strength is in its sociable nature. You don’t have to be a die-hard equestrian fan to enjoy a day at Blair Castle. The rhythm of events throughout the day allows plenty of time for social interaction and networking. Whether this is dining among friends or a more formal corporate event, we can create and implement an occasion to work for you and your guests.

You’d like to become a sponsor!

For more information on sponsorship at Blair Castle International Horse Trials & Country Fair, please email info@blairhorsetrials.co.uk or call 01796 481 543.