As a brand with a rich country and equestrian heritage, Joules is always delighted to be a part of Blair Castle International Horse Trials. Along with its colourful and quality clothing, footwear, accessories, gifts and lifestyle collections for the whole family, Joules will once again be bringing along the official Blair Castle International Horse Trials collection for women and men, this collection is perfect for any fan of the equestrian world.

The Joules story began in 1989, when Tom Joule started selling clothing on a stand at a country show in Leicestershire. Tom would constantly brave the elements in pursuit of delivering traditional clothing with a twist – the desire of wanting to offer his customers something different by blending style with practically, helped Joules stand out from the crowd.

Joules’ unique use of colour and print – all of which are hand-drawn by its in-house team – as well as unexpected details, really set the brand apart. Joules is always looking to connect with its customers on an emotional level through being inspired by nature, having fun and embracing quality time. This approach, along with a drive to surprise and delight its customers with something unexpected, remains at the heart of everything Joules creates.

To discover all of Joules latest collections, including Friends of Joules, an easy-to-shop online marketplace, where you can discover 1000s of carefully considered products from an array of craftspeople, inspiring small businesses and much-loved brands, simply visit today.