Goodyear - Safety and Innovation Partner of British Eventing
Goodyear has joined the British Eventing team as the official Safety and Innovation Partner, championing the continued development and roll-out of new initiatives to minimise accidents at the trials.
British Eventing pins safety hopes on Goodyear.
It's a process that's already begun, with the introduction of the frangible pin, helping to protect competitors in a situation that's been identified as one of the most dangerous in cross-country riding.
To give the opportunity to avoid the most awkward falls, the pin is designed to break under a set weight bearing strain, so fences will give way when a horse hits them unusually high.
British Eventing is now looking to build on this development with other similar breakthroughs, and turned to Goodyear when they were seeking the right partner for this critical element in the future of the sport.
For more information about this partnership, please visit www.mygoodyear.co.uk |